
The other day I bought this book named Get Google Ads Free - the book that has created stirs in the Internet circles since the day it hit the market early in 2007.
The approach is just the opposite of what Alok discovered in his wonderful book Two Minute Profits - Secret Adwords Technique Revealed in that it does not concentrate on buying the ads dirt cheap, rather it prefers buying them as pricey as they reasonably can go.
Dr. Jon Cohen, MD just wants the best stuff that Google can provide to him - in this case the best placement on the most sought-after keywords on the Internet.
In fact what he does is not a secret at all, rather it is the way people do all business on earth.
Buy and sell!
The only difference that he has in his approach from that of Alok Jain is that whereas Alok buys cheap ads and sells only one product out of it; Dr. Jon Cohen buys them high and sells not only the product that he gave the ad for but also the ads as such in various forms and styles in such a way as makes his Google ads not only free but rather MORE than that.
Two (or three, or four, or five!) businesses in place of one out of the same ad-venture! And the bonus businesses are generated on the sheer strength of the best stuff (keyword and placement) bought from Google.
Buy high, sell still higher...and make your main business (MORE than) free!
It's the work of a genius that you have done, Dr. Jon Cohen!
But there is a psychological flaw in it. It's not that you don't have to pay to Google. You do have to, and for that matter you have to pay a fortune to them. But before you have to, you already should have MORE than compensated for it.
Not everyone has that big a heart, hence they may prefer Alok's Two Minute Profits - Secret Adwords Technique Revealed over Jon's Get Google Ads Free.
But if one has enough of guts, one must go for Dr. Jon's approach since it spins money much faster than Alok's approach does and there is no technical flaw in it. In fact the approach is already being used by almost all the big businesses without naming it so.
Or you can combine both the approaches and make a steady balance between your risk-taking business instinct and your safety-first cautious approach.



